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Legal SEO & Answer Engine Optimization

Be the firm
the AI recommends.

When a client searches for a lawyer, or asks an AI for one, your firm should be the answer. We are the SEO and Answer Engine Optimization firm for law firms, and we build the site it all runs on.

Request a consultation →How AEO works
40+Law firms in ten yearsSEO · AEOSearch & answer engines15 yrsIn business as WhatArmyWCAG 2.1 AAAccessibility standard
What we solve

Three reasons a firm calls us.

01

Invisible when clients search

When someone searches for a lawyer in your market, your firm is nowhere near the local pack, so the call goes to whoever Google shows first. Being in business is not the same as being found.

02

Absent from the AI's answer

Clients now ask ChatGPT, Perplexity, and Google's AI for a lawyer and trust the names that come back. If your firm is not the answer, you never even enter the conversation.

03

A site that cannot compete

A slow, generic, or unstructured website cannot rank and cannot be cited. The foundation has to be built to be found, or every other effort fights uphill.

Answer Engine Optimization

When your next client asks an AI, the firm should be the answer.

Prospective clients no longer just search, they ask. They put their question to ChatGPT, Perplexity, and Google's AI, and they trust the names that come back. AEO structures your practice content, entities, and authority so the answer engines cite your firm, not the firm down the street.

Our lead practice · New for 2026How AEO works →
SEO & Local Search

When someone searches for a lawyer, the firm should be at the top.

Most clients still begin at Google, and the firms in the local three-pack get the calls. We build the local foundations, structured practice content, and honest authority signals that put your firm where prospective clients are already looking, the same foundation the answer engines draw from.

The engine AEO runs onHow our SEO works →
The practice

Four lines of work, led by search.

01

Answer Engine Optimization

When a prospective client asks ChatGPT, Perplexity, or Google's AI for a lawyer, your firm should be the name it returns.Detail →02

SEO & Local Search

When someone searches for a lawyer, the firms in the local pack get the calls. We build the foundations that put yours there.Detail →03

Content & Authority

Practice-area writing and thought leadership that reads like counsel, the fuel that ranks you and gets you cited.Detail →04

Website Design & Development

The foundation it all runs on: a fast, legal-specific site built for search, answer engines, and the way firms win clients.Detail →
Selected work

Real firms, redrawn and ranked.

All case studies →
Litigation9 practice areasRegional

Securing and growing a regional litigation firm's website

A three-year retainer that turned a vulnerable, neglected website into a secure, fast, conversion-focused asset, and lifted its SEO health from 52 to 73.

International250 attorneys6-year partnership

Modernizing a 250-attorney international firm's website

A multi-year partnership taking a major international firm's website from legacy 2016 code to a fast, compliant, modern platform built to be found.

Engagements

A foundation, then a partnership.

A one-time Foundation engagement builds the asset and the search setup. Then a monthly retainer does the SEO and AEO work that compounds. Starting floors, published up front. No surprise scope.

SEO EssentialsFrom $2,500 /mo

Local and organic search, handled. Firms that need to be found in search and the local pack first.

SEO + AEOFrom $4,500 /mo

Be found in search and cited by the AI. Firms that want to win both the search result and the AI answer.

Market DominationFrom $8,500 /mo

Own your market in search and in AI. Firms intent on being the obvious answer in their market.

Compare engagements in full →
Common questions

What firms ask us first.

SEO gets your firm to rank in search results. AEO, or Answer Engine Optimization, gets your firm cited when someone asks ChatGPT, Perplexity, or Google's AI for a lawyer. They overlap heavily: the authority and structure that rank you are most of what gets you cited, so we do both. AEO is the additional layer of entity definition, question-led content, and answer-engine monitoring on top of strong SEO.

Both, and they feed each other. A large share of ready-to-hire legal searches still run through Google and the local pack, where the phone calls come from. AI answers are built on top of the same web SEO draws from, so you cannot be the answer an AI gives if you are not already a strong, well-structured presence. We lead with AEO because it is the edge, but SEO is the engine it runs on.

No, and you should be wary of anyone who does. Search results and answer engines are not under any agency's control. We commit to the work that earns rankings and citations, and to honest, plain-language reporting on how it is moving.

Not always. If your current site is technically sound, we can build SEO and AEO on top of it. The one-time Foundation rebuild is for firms whose site is actively holding them back: slow, unstructured, or impossible to update.

A hybrid model: a one-time Foundation engagement to build the asset and set up technical SEO and AEO, then a monthly retainer for the ongoing search and answer-engine work that compounds. Search is not a one-time project, so the pricing reflects how the work actually runs.

We focus on mid-market firms, roughly 10 to 50 attorneys, though smaller firms that are serious about owning their market in search and AI are a good fit too.
A quiet conversation

Tell us about your firm. We'll tell you honestly what we'd do.

No pitch deck, no pressure. A short call with a principal to understand the practice and whether we're the right firm for the work.

Request a consultation →(617) 858-5511