Fortune 500 Companies Series A, B, C Funded Startups Am Law 100/200 Higher Ed: Colleges & Universities Non Profit Organizations Health Care Companies Investment Banking Firms Venture Capital Firms Finance and Banking B2B Retail B2B Manufacturing & Distribution B2C Retail

Why WhatArmy Exists

WhatArmy started in 2011 after we saw the same problem play out over and over: agencies would build beautiful websites, then move on to chase the next big project. Meanwhile, their clients were stuck waiting weeks, sometimes months, just to update a copyright date, swap out an image, or add a new team member.

We built WhatArmy to fix that.

We handle the day to day maintenance, updates, and fixes that other agencies don't want to do.

It's not glamorous, but it's essential and we've built our reputation on doing it well for over 750 businesses over the last 15 years.

Our maintenance programs keep your site secure, up to date, and online. When you need more, think design, development, and API integrations, we're already in your codebase and ready to move. No onboarding. No ramp up time.

But here's what really sets us apart: our average client relationship is over five years. That's not a vendor arrangement. That's a partnership. We're the team you can call to bounce an idea off, pressure test a strategy, or figure out what's actually worth building next.

We're not here for the one time project. We're here to help you win over the long haul.

Neal Quesnel, Founder, WhatArmy

The People Who Know Your Site

Real people. Real relationships. Real results.

Neal Quesnel

Founder & COO

What I actually do: Build and protect the WordPress infrastructure that keeps professional services firms running. Make sure you never have to coordinate multiple vendors again.
Why I care: Because I've seen what happens when websites fail at the wrong moment. Your site isn't just a marketing tool. It's a business asset that needs people who know it inside and out.
With clients for: 14 years (since 2011)

Nancy Rappaport

CEO

What I actually do: Make sure every client relationship works the way it should. When you need something, you get a human who knows your business, not a ticket system.
Why I care: Professional services firms deserve vendor relationships that last years, not months. That requires actually giving a shit about the outcome.

Madison Moore

Project Manager

What I actually do: Manage WordPress projects and maintenance for 47 law firms and professional services clients. I know your site's quirks, your business goals, and exactly what that custom form does.
Why I care: Because when your site breaks at 3pm on Friday, you don't want to explain your entire business to someone new. You want someone who already knows.

"Madison knows our firm's website better than our IT department. When we need something, it just gets done."

Average client relationship: 4+ years

Emilia

Development & Security

What I actually do: Build custom WordPress functionality and prevent security disasters before they happen. I'm the reason you never get that 2am "your site was hacked" phone call.
Why I care: Security incidents don't happen on convenient schedules. Professional services firms can't afford downtime when patient data or client confidentiality is on the line.
Security incidents prevented: 200+ (before clients even knew there was a threat)

What 14 Years Looks Like

5+
Years
Average client relationship (not months, years)
0
BREACHES
On our infrastructure. Password123 is on you.
98%
Retention
Client retention rate
<2
Hours
Response time for critical issues

One Vendor Instead of Five

Most professional services firms are juggling:

  • Hosting provider who doesn't know WordPress
  • Developer who's never available
  • Maintenance company running automated updates
  • Security team that only responds to breaches
  • SEO consultant who doesn't talk to the others

We replace all of them.

Design, development, hosting, maintenance, security, and optimization from one responsive team that knows your site inside and out.

No coordinating vendors. No re-explaining your business. Just WordPress services from people who know you by name.

Ready to Work With People Who Know Your Site?

Start your project with a team that's in this for years, not months.

Start Your Project