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The foundation your search results stand on.

SEO and AEO can only carry a site that is built to be found. We design and build fast, accessible, legal-specific websites, with practice areas, attorney bios, and intake structured the way firms actually win clients, and keep them current with ongoing care so the search work compounds instead of decaying.

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Typical engagementOne-time Foundation + care
Where it startsFoundation engagement
The short answer

What should a law firm website be built to do?

A law firm website should be built to be found and to convert. That means fast, accessible pages that search engines and answer engines can parse, practice areas and attorney bios structured the way clients evaluate a firm, and intake sequenced the way you qualify matters. Design matters, but a beautiful site that is slow or hides its structure loses rankings before it earns them.

Last reviewed 20 October 2026

What's included

Built to be found, built to last.

  • Bespoke, legal-specific design

    Not a generic small-business template. Editorial restraint and craft that matches the practice behind it.

  • Built for search from the ground up

    Fast, crawlable, structured, and accessible, so the SEO and AEO work has a foundation that counts, not one it has to fight.

  • Practice areas, bios & intake

    The structure firms actually win clients with: practice-area depth, partner authority, and intake sequenced the way you qualify matters.

  • Accessibility to WCAG 2.1 AA

    Accessible markup is both the right thing to do and a ranking and citation asset. We build to the standard, not around it.

  • Ongoing care

    Hosting, security, accessibility, and edits, all handled. The site stays current and fast without partner attention, so the search work keeps compounding.

Why the foundation matters

You cannot rank a broken site.

Speeda slow site loses clients before they read a word, and loses rankings before it earns them.
Structuresearch and answer engines reward sites they can parse. Structure is not optional.
Carean unmaintained site decays. Ongoing care is what keeps the search work compounding.
The engagement

How a build runs.

Discovery
We learn your practice, your clients, and your market before any design begins.
Strategy
We map the site structure, intake flow, and the SEO and AEO foundation around how clients search.
Design & build
We design real, on-brand directions and build fast, accessible, structured pages.
Launch
We test across devices, harden security, and launch with analytics and the search foundation in place.
Care
Ongoing hosting, security, accessibility, and edits keep the site current and compounding.
Questions

What firms ask us.

No. If your current site is technically sound, we can build SEO and AEO on top of it. The Foundation rebuild is for firms whose site is actively holding them back: slow, unstructured, or impossible to update.

We build on modern, fast, secure foundations chosen for performance and maintainability rather than a single fixed platform. We will recommend the right fit for your firm and who needs to edit it.

Ongoing care, meaning hosting, security, accessibility, and edits, is part of how we keep the search work compounding. It is included in the retainer tiers and available alongside a Foundation build.
Further reading

Questions this work answers.

SearchWhy isn't my law firm showing up on Google?Read ComplianceWhat do bar advertising rules allow on a law firm website?Read Cost and timelinesDoes my firm need a new website, or just SEO?Read
The rest of the practice

How the work fits together.

01

Answer Engine Optimization

When a prospective client asks ChatGPT, Perplexity, or Google's AI for a lawyer, your firm should be the name it returns.

Detail →02

SEO & Local Search

When someone searches for a lawyer, the firms in the local pack get the calls. We build the foundations that put yours there.

Detail →03

Content & Authority

Practice-area writing and thought leadership that reads like counsel, the fuel that ranks you and gets you cited.

Detail →
Get started

Ready to be the firm clients find, and the AI names?

Request a consultation →(617) 858-5511