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Be the firm they find when it matters most.

Most clients still begin at Google, and the firms in the local three-pack get the calls. We build the local foundations, structured practice content, and honest authority signals that put your firm where prospective clients are already looking, and that the same answer engines draw from.

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Typical engagementFoundation setup + monthly
Where it startsCore to every plan
What's included

The foundations that earn the call.

  • Technical SEO foundation

    Fast, crawlable, accessible, properly structured. The groundwork that lets every other signal count, and that answer engines rely on too.

  • Local search & Google Business Profile

    The local pack and Maps are where ready-to-hire clients look. We build and tune the local presence that gets your firm into it.

  • Practice-area architecture

    Pages built around how clients actually search, by problem, by practice, by place, rather than a single thin services page.

  • On-page & structured data

    Titles, headings, internal links, and schema that tell search engines exactly what your firm does and where.

  • Honest authority building

    Citations, profiles, and references that strengthen your firm's standing, built within ABA Model Rule 7.1 and state bar advertising rules and never bought or faked.

Why local SEO still wins

The call still starts at search.

Localintent is where ready-to-hire clients are: 'lawyer near me' still drives the phone call.
Packthe local three-pack and Maps capture attention before the organic results begin.
Samesignals that rank you are most of what gets your firm cited by AI. SEO is the engine AEO runs on.
The engagement

How an SEO engagement runs.

Audit
Technical, local, and content review against the firms you actually compete with for clients.
Foundation
Fix the technical base, build the practice architecture, and stand up the local presence.
Content
Publish the practice-area and local content that earns rankings and citations over time.
Ongoing
Monitor, refine, and report. Search is not a one-time project. It compounds.
Questions

What firms ask us.

SEO compounds; it is not a switch. Technical and local fixes can move things in weeks, but durable ranking and authority gains typically build over several months. We report progress monthly and never promise overnight results.

No. Anyone who guarantees a specific ranking is either misinformed or misleading you. Google's results are not for sale and not under any agency's control. We commit to the work that earns rankings and to honest reporting on how it is moving.

Yes. For most firms the local pack and Maps are the highest-value real estate in search, so building and maintaining your Google Business Profile is part of the local work.

Directly. The clean technical foundation, structured content, and authority that rank you in search are most of what answer engines use to decide whom to cite. Strong SEO is the prerequisite for AEO, which is why most firms engage us for both.
The rest of the practice

How the work fits together.

01

Answer Engine Optimization

When a prospective client asks ChatGPT, Perplexity, or Google's AI for a lawyer, your firm should be the name it returns.

Detail →03

Content & Authority

Practice-area writing and thought leadership that reads like counsel, the fuel that ranks you and gets you cited.

Detail →04

Website Design & Development

The foundation it all runs on: a fast, legal-specific site built for search, answer engines, and the way firms win clients.

Detail →
Get started

Ready to be the firm clients find, and the AI names?

Request a consultation →(617) 858-5511