Securing and growing a regional litigation firm's website
A three-year retainer that turned a vulnerable, neglected website into a secure, fast, conversion-focused asset, and lifted its SEO health from 52 to 73.
This regional litigation firm's website had become a liability. It ran on a discontinued, vulnerable theme, carried known plugin vulnerabilities, and had accumulated more than 1.2 million spam comments. PHP was out of date. On the SEO side the site was weighed down by broken links, 404s, and duplicate headings, with an SEO health score sitting at 52, a foundation that could not rank and could not be cited.
Stabilized the foundation
Migrated to managed hosting, replaced the vulnerable theme with a supported one, patched plugin vulnerabilities, cleared 1.2 million spam comments and shut down the spam vectors, and upgraded PHP through a proper staging workflow.
Rebuilt the technical SEO base
Monthly SEO audits fixed broken links, sitemaps, headings, and anchor text, lifting the site's health score from 52 to 73 and giving search engines a site they could actually parse.
Turned visits into inquiries
Added analytics and conversion tooling, contact buttons, and auto-populated service fields across all nine practice-area pages so more visitors became qualified inquiries.
Kept it compounding
Three years on, we keep the site secure, fast, and current on a monthly retainer, the ongoing care that lets the search work keep building.
Real figures from a real engagement.
From dated template to built-to-be-found.
Illustrative redraws in the firm's brand, not screenshots. Client work is kept confidential.
A site that can't be found isn't a marketing problem. It's a foundation problem. We fix the foundation first.A CounselDigital principle
Every figure on this page is a real number from a real engagement. The firm is anonymized for confidentiality, and we publish no fabricated metrics or invented testimonials, for this client or any other.