Most WordPress sites see 50-80% improvement in load times after our optimization. When your website is designed, hosted, and maintained by WhatArmy, we guarantee 3-second load times or we work for free. We can't guarantee performance on external hosting or servers we don't control. Average improvements range from 2-5 seconds faster.
WordPress Speed Optimization
3-second load guarantee when hosted and maintained by WhatArmy. Core Web Vitals perfection. CDN optimization that makes Google jealous.
800+ sites
5+ year average client tenure
3-second guarantee
Why Choose WhatArmy
Core Web Vitals
We optimize LCP, FID, and CLS to achieve perfect Google scores. Not "good enough," perfect. Google uses these metrics for rankings. Perfect scores mean better rankings.
CDN Optimization
We set up CDN properly, not just turn it on. Your content loads from servers closest to your visitors. Global speed, not just local speed.
Image Optimization
We compress images, convert to modern formats (WebP, AVIF), implement lazy loading, and use responsive images. This alone can cut page weight by 70%+.
What We Do
We Find Every Performance Bottleneck
We don't just run PageSpeed Insights and call it done. We dig deep. Database queries, server configuration, code bloat, image sizes, everything. We find every bottleneck, then we fix them all. No shortcuts.
Image Optimization That Actually Works
We compress images, convert to modern formats (WebP, AVIF), implement lazy loading, and use responsive images. This alone can cut page weight by 70%+. Your site loads faster, your users stay longer, your conversions improve.
Caching Strategies That Make Sense
We don't just install a caching plugin. We implement page caching, object caching, database caching, and CDN caching, all configured correctly for your specific setup. Generic caching doesn't work. Custom caching does.
CDN Configuration for Global Speed
We set up CDN properly, not just turn it on. Your content loads from servers closest to your visitors. Global speed, not just local speed. That matters when your clients are worldwide.
Code Optimization at Every Level
We minify code, compress assets, remove unused scripts, and streamline database queries. We optimize at the code level, not just the plugin level. That's the difference between fast and lightning-fast.
Core Web Vitals Perfection
We optimize LCP, FID, and CLS to achieve perfect Google scores. Not "good enough," perfect. Google uses these metrics for rankings. Perfect scores mean better rankings. Better rankings mean more traffic. More traffic means more revenue.
How We Optimize
We Audit Everything, Find Every Problem
We use multiple tools, dig into server logs, analyze database queries, check every plugin, examine every image. We find every bottleneck, not just the obvious ones. Then we show you what's actually slowing you down.
We Build an Optimization Plan That Works
We don't just throw optimizations at the wall. We prioritize. What gives the biggest performance gains? What's the fastest to implement? What requires more work? We build a plan that makes sense, then we execute it.
We Implement With Zero Downtime
Your site stays live while we optimize. No maintenance mode, no "we'll be back soon" messages. We optimize in staging, test everything, then push to live. Your visitors never notice, except that everything loads faster.
We Guarantee 3-Second Load Times When Hosted & Maintained by Us
When your website is designed, hosted, and maintained by WhatArmy, we guarantee 3-second load times or we work free. We can't guarantee performance on Johnny's cousin's basement server in Slovakia, but when we control the hosting, CDN, and caching, we're that confident. Most sites see 50-80% improvement. Some see 2-5 seconds faster. All see better conversions.
Why Speed Optimization Matters
Every Second Costs You 7% in Conversions
Studies show every second of load time costs you 7% in conversions. A 5-second site loses 35% of potential revenue. A 3-second site loses 0%. When your site is hosted and maintained by WhatArmy, we guarantee 3-second load times or we work free. That's how confident we are.
Faster Sites Rank Higher
Google uses page speed as a ranking factor. Faster sites rank higher. Higher rankings mean more organic traffic. More organic traffic means more leads. More leads mean more revenue. Speed optimization is SEO optimization.
Perfect Core Web Vitals = Better Rankings
We optimize LCP, FID, and CLS to achieve perfect Google scores. Perfect scores mean better rankings in search results. Better rankings mean more visibility. More visibility means more business. It's that simple.
WordPress Speed Optimization FAQ
No, we optimize performance without breaking functionality. All optimizations are tested thoroughly before going live. We can rollback any changes if issues arise.
Core Web Vitals are Google's three key metrics for measuring page experience: Largest Contentful Paint (LCP) measures loading performance, First Input Delay (FID) measures interactivity, and Cumulative Layout Shift (CLS) measures visual stability. We optimize all three metrics to achieve perfect scores, which can improve your search rankings and user experience.
WordPress speed optimization is the process of improving your WordPress site's load times and performance through techniques like image optimization, caching, CDN integration, code minification, database optimization, and Core Web Vitals optimization. The goal is to achieve load times under 3 seconds and perfect Core Web Vitals scores.
Your WordPress site is slow if it takes more than 3 seconds to load, scores poorly on Google PageSpeed Insights, or has high bounce rates. You can test your site speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. If your load time is above 3 seconds or Core Web Vitals scores are poor, your site needs optimization.
You should optimize your WordPress site speed immediately if load times are above 3 seconds, Core Web Vitals scores are poor, or bounce rates are high. Speed optimization should be an ongoing process, but urgent optimization is needed when these issues are affecting user experience or search rankings.
Yes, we optimize all images by compressing them, converting to modern formats (WebP, AVIF), implementing lazy loading, and using responsive images. This can significantly reduce page weight.
WordPress speed optimization typically takes 1-2 weeks for most sites. Complex sites with many issues may take 2-3 weeks. We provide a detailed timeline during the initial audit based on your site's current performance and specific optimization needs.
Yes, page speed is a ranking factor for Google. Faster sites rank higher in search results. Improved Core Web Vitals can lead to better visibility and higher rankings.
How We Compare to Other Optimization Services
We guarantee 3-second load times when hosted and maintained by WhatArmy.
| Feature | WhatArmy | DIY Optimization | Plugin-Only Solutions |
|---|---|---|---|
| Guarantee | ✓ 3-second (hosted by us) | × No guarantee | × No guarantee |
| Core Web Vitals | ✓ Perfect scores | × Varies | × Often incomplete |
| Image Optimization | ✓ 70%+ reduction | × Manual work | × Basic only |
| CDN Configuration | ✓ Properly configured | × DIY setup | × Generic config |
| Code Optimization | ✓ Code-level | × Plugin-level only | × Plugin-level only |
| Database Optimization | ✓ Deep optimization | × Basic cleanup | × Basic cleanup |
| Ongoing Support | ✓ Maintained | × One-time | × Plugin updates only |
Trusted by Businesses Who Can't Afford Slow Sites
The final site has drastically improved loading times. Not to mention, their team created a far more interactive and engaging web experience compared to our previous version.
They're extremely responsive and resolve issues quickly. We love the UX design and the functionality of the website.
We only rolled out the website a month ago, but its impact has been immediate and enormous. Our processes for receiving orders, making payments, and communicating with customers are optimized so well that we've cut work times in half.
Perfect For Sites That Need Speed
Slow-Loading Sites
Your WordPress site takes more than 3 seconds to load. Every second costs you 7% in conversions. When hosted and maintained by WhatArmy, we guarantee 3-second load times or we work free.
See speed optimization results →Poor Core Web Vitals
Google PageSpeed Insights shows poor scores. We optimize LCP, FID, and CLS to achieve perfect scores, which can improve your search rankings.
See Core Web Vitals improvements →E-commerce Sites
Slow sites kill sales. We optimize e-commerce sites for speed, ensuring fast checkout flows and better conversion rates.
See e-commerce optimization →When You Need WordPress Speed Optimization
Slow Load Times
Your WordPress site takes more than 3 seconds to load, causing visitors to leave.
Poor Core Web Vitals
Google PageSpeed Insights shows poor scores for LCP, FID, or CLS metrics.
High Bounce Rates
Visitors are leaving your site quickly, likely due to slow loading times.
SEO Ranking Issues
Your site isn't ranking as well as it should, and speed may be a factor.
Stop Losing Revenue to Slow Load Times
Every second costs you 7% in conversions. Let's get your site under 3 seconds.