When someone in the Valley asks ChatGPT for a lawyer, who does it name?
We'll find out for your firm, free. We ask ChatGPT, Perplexity, Google's AI, and Google Maps the questions your clients ask, then send you a written report on who gets named, where you stand, and what we'd fix first.
See what ChatGPT said this morning ↓We typed "personal injury lawyer Springfield MA" into ChatGPT.
Its first pick came with a phone number and a 5.0 rating across 120 reviews. The headshot next to it shows attorneys from a different Springfield firm.
That's what a client sees when they ask today. Do you know what it says about your firm?
Clients still search. More of them now ask.
Someone hurt on Route 9 or going through a divorce in Holyoke used to type a few words into Google. Now many of them type a full question into ChatGPT and trust the names that come back. If your firm isn't one of them, you never hear about that client.
The local pack
The three firms Google shows on the map get the calls. Reviews, your Google Business Profile, and your site decide who's in that box.
The AI answer
ChatGPT, Perplexity, and Google's AI Overviews write a short answer and name a few firms. They pull from the same web, but they favor content written around the questions people ask.
A plain-English report you can read in ten minutes.
The questions your clients ask
Up to ten real client questions for your practice area and town, written the way a person types them.
Where you show up
Each question run through ChatGPT, Perplexity, Google's AI Overviews, and Google Maps, with your result marked on every one.
Who gets named instead
The firms the AI and Google put in front of your clients, and what their sites and profiles do that yours doesn't.
The first three fixes
The three changes we'd make first, in order. Your team can do them without us if you want.
Valley AI Lawyer Check
| Client question | ChatGPT | Perplexity | Google AI | Maps |
|---|---|---|---|---|
| Best divorce lawyer in Northampton | ✕ | ~ | ✕ | ✓ |
| Child custody attorney near Amherst | ✕ | ✕ | ✕ | ~ |
| How much does a divorce cost in MA | ✕ | ✓ | ✕ | ✕ |
| Mediation lawyer Hampshire County | ✓ | ~ | ✕ | ✓ |
- Add a custody page written around the questions above
- Fill the gaps in the Google Business Profile
- Mark up attorney and practice pages so AI tools can read them
It takes you two minutes. We do the rest.
Tell us about the firm
Name, firm, website, town, and practice area. The form at the top takes two minutes.
We run the check
We ask each AI tool and Google the questions your clients ask, and record what comes back.
Report in your inbox
Within three business days. If you want to talk it through after, we're glad to. If not, keep the report.
Ten firms get a spot, through October 31.
We're capping it at ten so every report goes out on time. Spots go in the order requests come in.
Send this to one you know.
A friend with a practice, a cousin at a firm, the attorney who did your closing. It's free for them and takes two minutes.
What firms ask first.
Is it free? What's the catch?
It's free. If the report shows problems, we'd like the chance to talk about fixing them. You can say no and keep the report.
Do I need to get on a call?
No. Fill out the form and the report comes by email. A call is there if you want one.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who says they can. Nobody controls what an AI tool or Google shows. We can show you where you stand today and the work that tends to move it.
Why cap it at ten?
So every report goes out on time and gets the attention it should. If we fill up, we'll keep a waitlist.
We're a solo practice. Is this for us?
Yes. Any firm in Hampden, Hampshire, or Franklin county can request a spot.
What do you need from us?
The form. We don't need logins or access to anything. The check looks at what the public sees.
Run by someone who lives here.
CounselDigital is the law firm practice of WhatArmy. It's run by Neal Quesnel, who also publishes The Valley Weekly. We build and rank websites for law firms and track how they show up in AI answers.