Starting at $300/mo

Data Analytics & Conversion Optimization

Turn your website data into actionable insights that drive revenue. We don't just collect data. We transform it into strategies that convert visitors into customers.

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800+ sites
5+ year average client tenure
Data-driven results

Why Choose WhatArmy

Actionable Data Insights

Anyone can gather data. Knowing what to do with it is another story. We deep dive into your analytics to uncover hidden opportunities, identify conversion bottlenecks, and provide clear, actionable recommendations that drive real results.

Conversion Rate Optimization

Without optimizing your website for conversions, what are you even doing? We run A/B tests, analyze user behavior, and make data-driven changes that turn more visitors into customers. Every test is backed by data, not guesswork.

Marketing & Sales Alignment

Sales and marketing will no longer be settling their differences in the parking lot. We show you which channels and tactics actually convert, so your teams can unite and focus on what works, not what feels good.

Your Website is Never Complete. It's a Living, Breathing Revenue Engine

The old days of building a website, calling it a day, and letting it rot are gone. Don't put your website in a nursing home.

Instead, regular updates with data intelligence will help you nurture your website, add to it, and improve it. Those regular updates? We give them an injection of HGH via data intelligence, so your website will be your new secret weapon that works for you, even when you're asleep.

**Anyone can gather data. Knowing what to do with it is another story.**

We don't just dump reports on your desk and call it a day. We analyze, interpret, and transform your data into clear, actionable strategies that drive revenue. We measure both successes and failures, conduct A/B tests to determine the best configuration, and continuously optimize based on real user behavior, not assumptions.

Your website should be a revenue engine, not a digital brochure. Let's make it happen.

What We Do

Deep Analytics Dives

All GA4 accounts start with a blank Explorations tab. Unfortunately, most remain that way. We build tailored reports to understand how users are interacting with your website, what paths they're taking, and which funnels need improvement. We don't just look at page views. We analyze user journeys, identify drop-off points, and uncover the "why" behind the numbers.

Conversion Rate Optimization (CRO)

Without optimizing your website for conversions, what are you even doing? We analyze your conversion funnels, identify bottlenecks, and make data-driven changes that turn more visitors into customers. Every headline, CTA, and landing page element is tested against your business goals.

A/B Testing & Experimentation

We take data from our reports and create hypotheses that we test rigorously. We run A/B tests on headlines, CTAs, landing pages, forms, and more to improve user engagement, reduce bounce rates, increase click-throughs, and boost conversions. Every test is backed by statistical significance. No guessing, just results.

Marketing & Sales Alignment

Sales and marketing will no longer be settling their differences in the parking lot. We show you which channels and tactics actually convert, so your teams can unite and focus on what works. We bridge the gap between marketing spend and sales results with clear, actionable data.

Hidden Opportunity Discovery

Gain a deeper understanding of your customers, market, and business operations to identify new opportunities for growth. We uncover patterns and trends never before unearthed within your data, helping you gain an edge on your competition and discover new revenue streams.

Actionable Recommendations

We don't just tell you what's happening. We tell you what to do about it. Every report includes clear, prioritized recommendations based on data insights. We help you make informed decisions that improve your business outcomes, not just your website metrics.

Custom GA4 Reporting

We build custom GA4 explorations, dashboards, and reports tailored to your business goals. No more drowning in generic reports that don't answer your questions. We create reports that matter, reports that drive decisions and revenue.

User Behavior Analysis

We analyze heatmaps, session recordings, and user flows to understand how people actually interact with your site. We identify friction points, confusing navigation, and missed opportunities, then we fix them with data-backed solutions.

How We Turn Data Into Revenue

1

We Deep Dive Into Your Data

We start by analyzing your current analytics setup, user behavior, conversion funnels, and business goals. We don't just look at surface-level metrics. We dig deep to understand the "why" behind the numbers. We identify what's working, what's not, and where the opportunities are hiding.

2

We Build Custom Reports & Dashboards

We create tailored GA4 explorations, custom dashboards, and reports that answer your specific business questions. No more generic reports that don't tell you what you need to know. We build reports that matter, reports that drive decisions.

3

We Formulate Data-Driven Hypotheses

Based on our analysis, we create specific, testable hypotheses about what will improve your conversions. We don't guess. We use data to inform every hypothesis. Then we design A/B tests to validate our assumptions and find what actually works.

4

We Test, Measure, and Optimize

We run A/B tests on headlines, CTAs, landing pages, forms, and more. We measure results with statistical significance, analyze what worked and what didn't, and implement winning variations. Then we do it again. Continuous optimization based on real data, not opinions.

5

We Provide Actionable Recommendations

We deliver clear, prioritized recommendations based on data insights. We tell you exactly what to do, why it matters, and what results to expect. No fluff, no jargon. Just actionable strategies that drive revenue.

Why Data-Driven Optimization Works

Revenue, Not Just Metrics

We don't optimize for vanity metrics. We optimize for revenue. Every test, every recommendation, every change is measured against your business goals. More conversions, more sales, more revenue. That's what we deliver.

No More Guessing

Stop making decisions based on opinions, hunches, or "best practices" that don't apply to your business. We use real data from your actual users to make decisions. What works for your audience? The data tells us, and we tell you.

Continuous Improvement

Your website is never "done." We continuously monitor, test, and optimize based on real user behavior. As your business grows and your audience changes, we adapt. Your website gets better over time, not worse.

Marketing & Sales Alignment

We show you which channels and tactics actually convert, so your marketing and sales teams can unite around what works. No more fighting over attribution or guessing which campaigns drive revenue. The data tells the story.

Analytics & CRO: WhatArmy vs. DIY vs. Other Agencies

See how our data-driven approach compares to managing analytics yourself or working with agencies that just dump reports on your desk.

Feature WhatArmy DIY / In-House Other Agencies
Custom GA4 Reporting ✓ Tailored reports that answer your questions × Generic reports or no reporting ? Standard templates, rarely customized
Actionable Recommendations ✓ Clear, prioritized, revenue-focused × Data without interpretation ? Often generic or unclear
A/B Testing Expertise ✓ Rigorous testing with statistical significance × Limited testing capabilities ? Varies, often surface-level
Conversion Optimization ✓ Data-driven CRO focused on revenue × Guesswork and assumptions ? Often focuses on vanity metrics
Hidden Opportunity Discovery ✓ Deep analysis uncovers new revenue streams × Surface-level insights only ? Rarely goes beyond obvious metrics
Marketing & Sales Alignment ✓ Clear attribution and conversion data × Teams work in silos ? Often creates more confusion
Continuous Optimization ✓ Ongoing testing and improvement × One-time analysis, then forgotten ? Quarterly reports, limited action
Revenue Focus ✓ Every metric tied to business outcomes × Focus on traffic, not conversions ? Often optimizes for wrong metrics

What Businesses Say About Our Analytics Work

★ ★ ★ ★ ★
WhatArmy didn't just give us reports. They gave us a roadmap. Their data analysis uncovered opportunities we never knew existed, and their A/B testing increased our conversion rate by 23%. This is the kind of ROI that makes CFOs smile.
Marketing Director
E-commerce Company
★ ★ ★ ★ ★
We were drowning in data but starving for insights. WhatArmy transformed our analytics from a collection of numbers into actionable strategies. Our marketing and sales teams finally speak the same language, and we know exactly which campaigns drive revenue.
VP of Sales
B2B SaaS Company
★ ★ ★ ★ ★
The hidden opportunities WhatArmy uncovered in our data led to a new product line that now accounts for 15% of our revenue. They don't just analyze. They discover. That's the difference between data and intelligence.
CEO
Consumer Products Company

Who Needs Data Analytics & CRO?

Businesses Drowning in Data

You have Google Analytics, heatmaps, and a dozen other tools, but you're not sure what any of it means. You need someone to turn your data into clear, actionable strategies that drive revenue.

Low-Converting Websites

Your traffic is growing, but your conversions aren't. You know something's wrong, but you don't know what. We identify the bottlenecks, test solutions, and turn more visitors into customers.

Marketing & Sales Misalignment

Your marketing team thinks they're crushing it, but sales says the leads are garbage. We show you which channels and tactics actually convert, so your teams can unite around what works.

Businesses Ready to Scale

You're growing, but you're making decisions based on gut feelings. You need data-driven insights to scale intelligently. We help you understand your customers, optimize your funnels, and discover new opportunities.

Analytics & CRO FAQ

Our Analytics & CRO plans include custom GA4 reporting, conversion funnel analysis, A/B testing, user behavior analysis, actionable recommendations, and ongoing optimization. Higher-tier plans include more frequent reporting, dedicated account management, and advanced testing capabilities.

We measure success by your business outcomes: conversions, revenue, and ROI. We don't optimize for vanity metrics like page views or bounce rates. Every test, every recommendation, every change is measured against your specific business goals. We show you exactly how our work impacts your bottom line.

We test everything that impacts conversions: headlines, CTAs, landing page layouts, form fields, checkout flows, pricing displays, social proof, and more. Every test is based on data-driven hypotheses and measured with statistical significance. We don't test random things. We test what the data tells us will move the needle.

Initial insights and recommendations are delivered within 2-4 weeks. A/B test results depend on your traffic volume. We need enough data to reach statistical significance. Typically, you'll see test results within 2-8 weeks. Ongoing optimization continues monthly, with continuous improvements over time.

Yes. We work with Google Analytics 4, Google Tag Manager, heatmaps, session recordings, and other analytics tools. We can also set up new tracking if needed. We integrate with your existing stack and make sure all your tools are working together to give you a complete picture.

We don't just dump reports on your desk. We analyze, interpret, and transform your data into clear, actionable strategies. We focus on revenue, not vanity metrics. We test rigorously, measure everything, and continuously optimize. Most importantly, we tell you what to do, not just what's happening.

Absolutely. We show you which channels and tactics actually convert, so your marketing and sales teams can unite around what works. We provide clear attribution data, conversion metrics, and ROI analysis that helps both teams understand their impact on revenue.

We can still help. We analyze your current data, identify opportunities, and provide recommendations for improvement. As your traffic grows, we can run more sophisticated A/B tests. Even with lower traffic, data-driven insights can significantly improve your conversion rates.

Ready to Turn Your Data Into Revenue?

Stop drowning in data and start making decisions that drive results. Let's turn your website into a revenue engine.

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Analytics & CRO Plan Options

Two plans designed to turn your data into actionable insights and revenue

All plans include custom GA4 reporting, conversion analysis, and actionable recommendations

Small Business

Growing businesses that need data-driven insights

$300
Analytics & Reporting
Custom GA4 Reports: Monthly
Conversion Analysis: ✓ Included
User Behavior Analysis: ✓ Included
Optimization
A/B Testing: 2 tests/month
Actionable Recommendations: Monthly
Marketing & Sales Alignment: Basic
Support
Response Time: 48 hours
Quarterly Planning: ✓ Included
Account Manager: -
Get Started
MOST POPULAR

Enterprise

High-growth businesses that need comprehensive analytics and optimization

$600
Analytics & Reporting
Custom GA4 Reports: Bi-weekly
Conversion Analysis: ✓ Advanced
User Behavior Analysis: ✓ Advanced
Optimization
A/B Testing: Unlimited
Actionable Recommendations: Bi-weekly
Marketing & Sales Alignment: ✓ Advanced
Support
Response Time: 24 hours
Phone Support: ✓ Included
Quarterly Planning: ✓ Included
Account Manager: ✓ Included
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Need something custom? Contact us for enterprise solutions

Time to Call in the 'A' Team?

Still have lingering questions? Talk to someone on our team and they'll answer your questions and point you in the right direction.

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