We primarily use PHP for WordPress development, along with JavaScript (including React for modern interfaces), CSS/SCSS for styling, and MySQL for database work. All code follows WordPress coding standards and best practices to ensure compatibility, security, and maintainability.
WordPress Development
Full WordPress development team with deep technical experience. Custom functionality, integrations, and solutions.
200+ custom builds
5+ year average client tenure
Zero security breaches
Why Choose WhatArmy
Custom Plugins & Themes
We build fully custom WordPress themes and plugins from scratch. No templates, no limitations. Just pure custom code designed specifically for your brand and business goals. Built for performance, security, and scalability.
API Integrations
Connect your WordPress site seamlessly with payment gateways, CRM systems, email platforms, shipping providers, and any service with an API. Your data flows automatically, so you can focus on what matters.
Performance Optimization
We optimize at the code level by removing bloat, streamlining queries, and writing efficient code that loads fast. Your site performs better, your users stay longer, and your conversions improve.
What We Do
Custom Themes
We build fully custom, lightning-fast, mobile responsive WordPress themes from scratch to bring your vision to life. No templates, no limitations. Just pure custom code designed specifically for your brand and business goals. Our themes are built for performance, conversion, and scalability.
Plugin Development
When off-the-shelf plugins fall short, we build custom WordPress plugins that solve your exact problems. Our plugins are lightweight, secure, and built to grow with your business. You get exactly what you need, nothing more, nothing less.
API Integrations
Connect your WordPress site seamlessly with the tools you already use. We integrate payment gateways, CRM systems, email platforms, shipping providers, and any service with an API. Your data flows automatically, so you can focus on what matters.
Custom Post Types
WordPress wasn't built for your specific content needs? We create custom post types and fields that match your workflow perfectly. Whether you're managing properties, courses, events, or anything else, we build the content structure that makes sense for your business.
E-commerce Solutions
WooCommerce is powerful, but sometimes you need more. We build custom e-commerce solutions, checkout flows, subscription systems, and integrations that make selling online effortless. Your customers get a smooth experience, and you get the features you actually need.
Performance Optimization
Slow code kills performance. We optimize at the code level by removing bloat, streamlining queries, and writing efficient code that loads fast. Your site performs better, your users stay longer, and your conversions improve. It's that simple.
How We Work
We Listen First
We start by understanding your actual business problem, not just what you think you need. We ask the hard questions: Will this make you money? Does this solve a real problem? Then we build a plan that actually works.
We Build It Right
No shortcuts. No technical debt. We write clean code that follows WordPress best practices because we know you'll be working with us for years. We build for performance, security, and scalability from day one.
We Test Everything
We test on real devices, real browsers, and real scenarios. Your site works when it launches, not after we fix the bugs. We catch issues before you see them.
You Never Think About It Again
Once it's live, we handle maintenance, updates, and monitoring. Your site just works. You focus on your business. That's the WhatArmy difference.
Why Clients Stay 5+ Years
We Actually Understand Your Business
We're not just building features. We're solving business problems. Every line of code we write is filtered through one question: Will this make you money? That's why our average client stays with us for 5+ years.
You Get WordPress Specialists, Not Generalists
We do WordPress and Shopify. That's it. We don't try to be everything to everyone. This means we know WordPress inside and out, and we solve problems faster because we've seen them all before.
No More "Website Emergencies"
WatchTowerHQ monitoring catches issues before they become problems. When something breaks, we fix it before you even know it happened. That's proactive, not reactive. That's peace of mind.
WordPress Development FAQ
WordPress development is the process of creating custom functionality, themes, plugins, and integrations for WordPress sites. It involves writing custom PHP code, JavaScript, CSS, and working with WordPress APIs to build features that don't exist in off-the-shelf solutions.
You need custom WordPress development if off-the-shelf plugins don't meet your needs, you need to integrate with third-party services, you require custom functionality not available elsewhere, or you need a completely custom theme. If plugins and themes can't achieve what you need, custom development is the solution.
Yes, we regularly integrate WordPress sites with third-party APIs including payment gateways, CRM systems, email marketing platforms, shipping providers, and more. We handle authentication, error handling, and data synchronization.
Absolutely. We build custom WordPress plugins when off-the-shelf solutions don't meet your needs. Our plugins are built following WordPress plugin development standards and can be easily maintained and updated.
Custom WordPress development typically takes 1-12 weeks depending on complexity. Simple customizations take 1-2 weeks, medium complexity projects take 2-4 weeks, and complex custom solutions take 4-12 weeks. We provide detailed timelines during project planning based on your specific requirements.
Yes, we write clean, well-documented code that follows WordPress coding standards. We provide documentation and can train your team or provide ongoing maintenance services.
How We Compare to Other Developers
We give you WordPress specialists, not generalists.
| Feature | WhatArmy | Off-the-Shelf Plugins | DIY (Fiverr/Upwork) |
|---|---|---|---|
| Custom Solutions | ✓ Built for your needs | × Generic functionality | × Template-based |
| WordPress Expertise | ✓ Specialists only | × Generic developers | × Mixed experience |
| Code Quality | ✓ WordPress standards | × Varies widely | × No standards |
| Security | ✓ Zero breaches | × Unknown | × Risky |
| Maintenance | ✓ Ongoing support | × DIY updates | × One-time project |
| Performance | ✓ Optimized code | × Often bloated | × No optimization |
| Long-term Relationship | ✓ 5+ year average | × No relationship | × One-time project |
Trusted by Businesses Who Need Custom Solutions
I appreciated their reliability and problem-solving skills. Every step required complex customization and integration, mostly without precedent. Sometimes we adjusted or changed course, but we never got stuck. Even more importantly, I knew we wouldn't get stuck.
They definitely push us to create new, different things. They're just great people who have a strong capacity for understanding our business needs, which is pretty rare in web development teams.
They work well under pressure and will do whatever needs to be done. When faced with a challenge, they come up with solutions. I was impressed that they were able to work from a template because they were a bit limited, but they developed some very creative solutions.
Perfect For Businesses That Need More Than Plugins
Complex Integrations
You need to connect WordPress with payment gateways, CRMs, shipping providers, or other business systems. We build seamless integrations that just work.
See integration case studies →Custom Functionality
Off-the-shelf plugins don't meet your needs. You need custom features built specifically for your business workflow and requirements.
See custom development work →Performance-Critical Sites
Your site needs code-level optimization for speed and efficiency. We write efficient code that performs at scale.
See performance case studies →When You Need WordPress Development
Custom Functionality
You need features that don't exist in available WordPress plugins or themes.
API Integrations
You need to connect your WordPress site with external services or platforms.
Performance Optimization
Your WordPress site needs code-level optimization for better speed and efficiency.
Custom Post Types & Fields
You need custom content types tailored to your specific business needs.
Ready to Build Something Custom?
Stop settling for plugins that don't quite fit. Let's build exactly what you need.